Tag Archives: Zoom Fatigue

Sellers Beware! Misleading Advice on Zoom Fatigue


Stanford University recently published an interesting study on the causes of ‘Zoom Fatigue.’ Researchers identified four main causes, one being: *Excessive amounts of close-up eye contact is highly intense While I don’t disagree with the study’s overall conclusion, I do disagree with the advice springing up around it suggesting people should REDUCE their level of eye contact on video calls. This is hugely misleading advice, especially for salespeople. Here’s why: Why Eye Contact Matters in Virtual Selling: Eye contact is a key ingredient in building relationships. In a virtual world, eye contact takes on even greater importance as other means of connecting with our customers are unavailable to us. Selling on Video Perceived attention is tied to your eye contact. Where our eyes go, our attention goes. Unlike in a live setting, your customer can’t tell where your attention is directed on a video call. All they know is that Read More

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