Tag Archives: video selling

How Much Eye Contact Should You Be Making on a Video Sales Call


Maintain eye contact 2/3 of the time, experts have always said.  But that figure is based on in-person communication. But on video, that percentage should be closer to the 80-85% mark! Why Do You Need More Eye Contact on Video? When in-person – whether that be your office, a shared conference room, even a local coffee shop – you are sharing an environment with your customer. Meaning that if you break eye contact to look at your notes, a picture on the wall, or that delicious cup of joe in your hands, your customer knows exactly what you are looking at. No problem at all! In contrast, when you look away on video, your customer is no longer able to see what you are looking at. Left to their imagination, they may graciously assume that you are looking at their image or, worse yet, imagine that you are looking at Read More

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Performance Sales and Training: Persuasive Presentation Skills to meet the challenges of today’s B2B Sales Environment