Tag Archives: video call

Pitch Perfect: 25 Tips for Virtual Sales Calls


In sales, you have only one shot to deliver the right message. In the blockbuster hit Pitch Perfect, Anna Kendrick’s character and her all-female acapella group must stay perfectly on pitch in order to win the regional acapella competition. (Spoiler alert – they do!) Clap Pitch Perfect2 GIF from Clap GIFs nbsp; In order to win the virtual sale, you too must also stay perfectly on pitch – using the right delivery to convey the right message to the right prospect. Customers are distracted, short on attention, and much less likely to engage virtually. To complicate matters, it’s difficult to read body language and gauge interest.  I’ve compiled 25 of my favorite tips for overcoming challenges and improving your success rate on virtual sales calls. Stay on pitch! 25 tips for a perfect virtual sales call Find your confidence: Confidence is vital to virtual sales! Why? Because the camera picks up Read More

How to Find the Best Lighting for Your Zoom Call


Lighting can make or break your Zoom call! Too dark and you look like you’re in a hostage video.  Too bright, and you look other-worldly.  Proper lighting allows your customer to properly see you, your facial expressions, and most importantly, your eyes – which is where they connect with you.

The best lighting for video is sitting directly facing your chosen light source, allowing the light to illuminate your face.  Avoid shadows and backlighting, which happens when you have your back to a window or other light source.

Here’s a quick and easy way to find the best lighting for your Zoom call.

Find your best light:

  1. Take your phone or tablet with you as you walk through your home or office to test the lighting in different areas.
  2. Flip the camera’s image so that you can see yourself on the screen.
  3. As you walk through your home or office, notice how different camera angles or windows affect the lighting.
  4. Find the best spot and stop! This is it.  Your best lighting spot for your video call. 

A warning about natural light:

The quality of natural light is subject to change throughout the day based on the position of the sun, so be sure to double-check your lighting before every video call. Lighting that was sufficient one day, may not be the next. Weather is another often-overlooked factor that can influence the quality of lighting on your video. If overcast, the sun may no longer be the most reliable light source available and you’ll need to supplement with artificial lighting. 

Tips on using artificial light:

If the weather is not on your side or you simply are not in close proximity to a window, you’ll need to find an artificial light that works for you. A properly placed lamp or a ring light can provide you with sufficient lighting for your video call. Experiment with the lights you have.  Often times replacing the harsh white bulbs with softer LED bulbs with a high CRI provide a more flattering look for video.

Note that artificial lighting can cause glare or reflection in your glasses. This can be fixed by adjusting the angle of the light, moving it farther away from you, or raising the earpiece of your glasses so that they tilt down slightly to avoid catching that glare.

Want more help Selling on Video? 

*For improving your confidence, credibility, and connection with customers on video, check out the self-paced Selling On-Video Master Class.

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Virtual First Impression: 5 Secrets from the Stars


Your virtual first impression can make or break your sale. In the first few seconds of a video call, prospective customers quickly make decisions about you and your company and how (or whether) they’re going to listen to you. To ensure you’re making a strong first impression, look no further than your television screen. Most of the stars you see had to audition on film or video to make it past the eyes of critical casting directors and onto your screen. By applying the 5 secrets from the stars, you can gain an important competitive edge in your video calls: 5 Secrets from the Stars for a Memorable First Impression Be prepared: “We started every practice with that warm-up … We knew that sh*t like it was second nature. And that’s when magical stuff happens with acting: No mind, no body.” – Mark Ruffalo | Spotlight No star would ever Read More

Be More Confident On-Camera with These 6 Proven Acting Tips


Confidence is crucial in virtual sales! Why? Because the camera picks up everything – including a lack of confidence. Salespeople must learn to be confident on-camera in order for potential customers to place their trust and business with a credible partner. “Just act confident!” … So much easier said than done! When preparing for a video call or message, you would likely find this common piece of advice entirely unhelpful! Not only does it lack obvious steps or tactics, it’s important you not only appear confident but that you feel confident in front of the camera as well. Ultimately, my training as an actor has taught me more about being confident on-camera than video than any sales training I ever have. These six powerful (and easy!) acting tips are tactical and proven to work in an art form that really knows what it takes to appear and, more importantly, feel Read More

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