The odds of reaching a decision-maker on your first attempt can be greater than hitting the winning lottery numbers. Chances are you will either 1) end up in voice mail, or 2) speak to someone who will politely inform you that the decision-maker is unavailable but will take a message for them – or put you directly into their voice mail.  If your knee jerk reaction is to opt for going directly to voice mail, slow down. You may be missing a prime opportunity to improve your odds of getting in front of them by rushing past the gatekeeper. Don’t shoot the Gatekeeper! Although it may seem like the gatekeeper’s primary job is to keep you out, they can be your ally. If­ you learn how to enlist their help. It’s important to recognize that the gatekeeper plays an important role in an organization by helping the executive focus on Read More