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Entertainment is Everywhere…until the Sales Presentation Starts


Entertainment is Everywhere

The average American spends more money on entertainment than on gas, household furnishings or clothing.  Global spending on entertainment and media is over $1.8 Trillion dollars. What does that have to do with you—a salesperson who doesn’t sell entertainment or media-related products or services?  It has everything to do with you: These people are your customers.  If you don’t recognize the influence that entertainment has on your customers and leverage it in your sales presentation or conversation, you are placing yourself at a real disadvantage. “But I am there to sell.  Not to provide entertainment!”  Let me draw your attention to the origins of the word, entertainment: Entertainment (Latin):  “To hold the attention of” Gaining and holding the attention of prospects is more challenging than ever.  Entertainment can help you achieve that and ensure your message is heard. Now, who’s in the entertainment business?! Just like you, your prospect likely attendsmovies, concerts, theater and/or sporting events. Read More

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Performance Sales and Training: Persuasive Presentation Skills to meet the challenges of today’s B2B Sales Environment