Tag Archives: demos

87,000 choices at Starbucks…and 1 Demo? 3 Simple Ways to Tailor your Demo


Starbucks

You can now walk into a Starbucks and order any one of 87,000 drink combinations and the barista won’t bat an eye (although I have seen a few eye rolls…) If customers expect that level of customization from a five dollar investment, imagine what they expect when investing thousands of dollars in a solution? Yet surprisingly in this era of customized experiences, most product demos still vary little from customer to customer.  This may have been acceptable in decades past.  But as the sheer number of demos that customers are exposed to grows, the bar continues to rise.  A canned demo is evident to all who see it — and about as memorable as what you had for lunch two weeks ago Tuesday. Even though your solution may address a common set of challenges, when you tailor your demo you make your prospect feel like your solution was designed just for Read More

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