Thousands of movie-goers rely on reviews from people they’ve never met to guide them before shelling out hard cash for a movie. We are willing to trust the opinion of a disinterested third-party, whether it’s a website like Flixter or Rotten Tomatoes, or a newspaper or magazine, because they, like us, have no personal stake in the film’s success.  Contrast that to the trust factor we have for someone associated with the movie, like the star or the director.  Their claims that it’s a “must see” or “5 Stars” are usually greeted with a healthy dose of skepticism. This Movie Critic Principle can be applied to give you an immediate shot of credibility when it matters most:  at the critical start of your presentation or demo. By using a third party to introduce you, you can set audience expectations, create anticipation and boost credibility.  Three things that are much more difficult Read More