Tag Archives: breaking bad

Screenwriting Tips for Sellers: 5 Elements you Must Have to Move a Prospect to Action


Screenwriting Tips for Sellers: 5 Elements you Must Have to Move a Prospect to Action

Like a well-crafted movie or television show, a successful salesperson must grab a prospect’s attention, pique their interest and establish an emotional connection in order to move them to action.  Screenwriters know that there are 5 dramatic elements that must be present in order to engage and move audiences.  Make sure you can identify these 5 dramatic elements in your own sales conversations or presentations if you want to engage and move today’s busy prospects as well: 1. Interest We’ve all met the prospect who lets us get through our entire presentation, only to announce “I’m not really looking for anything right now,” or “My business is just fine as it is.” Have we met the one person in the world who has no needs or desires? I doubt it.  Even where nothing seems to be at stake, like Seinfeld (the “show about nothing”) the characters are obsessed with any Read More

A Good Sales Tip from Breaking Bad: Let the Prospect Connect the Dots


A Good Sales Tip from Breaking Bad: Let the Prospect Connect the Dots

Even if you didn’t get swept up in the Breaking Bad saga, it would have been difficult to miss the powerful hold it had on its audience, the awards it racked up or the place it earned popular culture. Maybe you had to listen to coworkers endlessly dissect each episode every Monday morning, laying out the clues, bragging at their ability to spot them—or more likely miss them—always impressed at how they all came together so perfectly in the end. And they couldn’t wait to do it all again next Sunday. What does Breaking Bad have to do with sales? Wouldn’t you like your customer to be that engaged in your sales conversation or presentation? Imagine having them hang on your every word, discussing the puzzle pieces over coffee with their V.P… As a salesperson, anything capable of capturing an audience’s attention with such fierce loyalty is worth studying, but Read More

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Performance Sales and Training: Persuasive Presentation Skills to meet the challenges of today’s B2B Sales Environment