Tag Archives: attention spans

A Wake-up Call for Presenters from The Ig Nobel Prize


Wake up call for presenters

Imagine being just two minutes into your presentation and someone in your audience announces, “Please stop, I’m bored.” This is precisely what happens each year at the Ig Nobel’s ceremony at Harvard.  This much-anticipated awards ceremony honors the most unusual achievements in science, medicine and technology.  2016 winners included a Japanese team whose study concluded that “things look different when viewed from between your legs,” and a German team who discovered that “if you have an itch on one side of your body, you can relieve it by looking into a mirror and scratching the opposite side of your body.” (I can’t wait to try this one out!) The Ig Nobel Prize is put on by the Annals of Improbable Research to spur curiosity and help people decide for themselves what’s important and what’s not.  A decision that audiences do all the time during any presentation. Like most things about Read More

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