Tag Archives: attention spans

3 Factors to Improve Attention and Interaction in Virtual Meetings


May I have your attention, please?! … Gosh, if only it were that easy! I’m sorry to say that virtual interaction rarely happens on its own. Meaning that, as the salesperson, it is your responsibility to create both the desire and the opportunity for your customer to easily interact with you when on a virtual sales call. Too many salespeople think of video engagement as lobbing a few questions at their audience or inviting them to type something into the chat. Unfortunately, this simply will not do! With audience attention spans spinning ever downward and distractions on the rise, random acts of forced engagement are not going to produce the consistent level of involvement necessary for your message to be heard and (ideally) acted upon by buyers. To promote attention and interaction successfully, you need to have a plan. This plan should consider the limits on virtual attention, typical social Read More

A Wake-up Call for Presenters from The Ig Nobel Prize


Wake up call for presenters

Imagine being just two minutes into your presentation and someone in your audience announces, “Please stop, I’m bored.” This is precisely what happens each year at the Ig Nobel’s ceremony at Harvard.  This much-anticipated awards ceremony honors the most unusual achievements in science, medicine and technology.  2016 winners included a Japanese team whose study concluded that “things look different when viewed from between your legs,” and a German team who discovered that “if you have an itch on one side of your body, you can relieve it by looking into a mirror and scratching the opposite side of your body.” (I can’t wait to try this one out!) The Ig Nobel Prize is put on by the Annals of Improbable Research to spur curiosity and help people decide for themselves what’s important and what’s not.  A decision that audiences do all the time during any presentation. Like most things about Read More

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