Sales Presentation Role Play: The Good, The Bad & The Ugly – #1 The Opening

If  you’re having trouble closing…it could be your presentation opening!   If you don’t gain your audience’s attention initially and establish credibility, they’re not going to hear your great benefits, your value proposition or your super close!

In this video I role-play how a typical presentation opens.  Take a moment to watch.

What did you think?  I think I wasted a good 20 seconds of my audience’s time and lost some credibility… People have increasingly short attention spans and little patience for a lot of introductory fluff.  You have a precious few seconds to grab your listener’s attention and draw them in.   Don’t waste it

What’s the solution?

  1. Cut to the chase. Invest some time crafting a short, compelling opening that quickly delivers value and practice it until it shines. Having a rehearsed opening in your back pocket will give you a powerful boost of confidence and set the tone for the rest of your presentation.
  2. Eliminate the long intro’s, the thank you’s, the corporate overview /logo slide.
  3. Get more new ideas on powerful openings, here.

How did I start this video?  I jumped right in. Were you thinking, wow, I wish she’d tell us more about herself or her company?!  I doubt it.  Don’t open your presentation like everybody else if you want to make an impact and be remembered!

And, a good opening will make your closing much more effective!

 

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Performance Sales and Training: Persuasive Presentation Skills to meet the challenges of today’s B2B Sales Environment