“Most salespeople are still using skills from the 1970s, ’80s, or ’90s — before prospects were able to escape to their smartphones or tablets the second they weren’t engaged.  We help you rise to the challenges of presenting in today’s competitive selling environment.”

Julie Hansen, author Sales Presentations for DummiesSales Presentations for Dummies

Julie Hansen Founder of Performance Sales and Training / Sales Presentation Coach / Speaker / Author

Julie Hansen, Founder, Keynote Speaker, Author

Julie Hansen, Sales Presentation Skills TrainingCombining an award-winning sales career with her passion and experience as a professional sales presentation coach and actor, Julie Hansen specializes in helping sales teams craft and deliver winning presentations and demos by applying today’s best practices from business, acting, improv, and storytelling. Julie is the author of two books, Sales Presentations for Dummies (Finalist for Top Sales and Marketing Book of 2015) and ACT Like a Sales Pro!  and her articles have been featured in numerous business publications, including Selling Power, Sales Mastery, Entrepreneur Magazine and Sales Management Digest.  Her blog, has been named a “Top 50 Sales & Marketing Blog” for the past 3 years.

Prior to founding Performance Sales & Training, Julie spent 20 years walking the talk as a sales leader in a variety of competitive industries, including technology, media and real estate, and as Director of Sales for The National Enquirer (the one without the aliens!) and Star Magazine (like People but cheaper!)

As a professional actor, Julie has performed in over 50 plays, commercials and television shows, including HBO’s Sex & the City. A popular speaker and workshop facilitator for sales conferences and kick-off events, Julie resides in Denver.  See Speaking Engagements.

Julie has delivered performance sales workshops in nine countries including the United Arab Emirates, China, Germany and Australia to thousands of sales professionals at leading organizations in technology, construction, manufacturing, services, and more.  Contact Julie at Julie@actingforsales.com


  • Named a “Top 50 Sales & Marketing Blog” 2019, 2018, 2017, 2016, 2015, & 2014 by Top 50 Sales Blog 2016Top Sales World
  • Best Sales BloggerVoted “Most Innovative Sales Blogger” 2013 and 2014 by The Salesman/Il Commerciale
  • Finalist Top Sales & Marketing Book 2015, Sales Presentations for Dummies
  • Finalist Top Sales & Marketing Book 2011, Act Like a Sales Pro



Performance Sales and Training: Persuasive Presentation Skills to meet the challenges of today’s B2B Sales Environment