Tag Archives: storytelling

5 ways to make a BIGGER IMPACT with customer success stories in your presentation


customer success stories

Customer success stories or testimonials can be one of your strongest selling tools. The right success story delivered at the right time can be more persuasive to a prospect than anything you, the salesperson, has to say.   A customer who has experienced a similar situation, challenge, or goal has much more credibility with a prospect, especially initially.   But too many customer success stories fall on deaf ears (or no ears!) simply because little thought or planning was put in to how and when to deliver them most effectively. Here are 5 ways to make a Bigger Impact with Customer Success Stories: Lead with your story The first minute of your presentation is prime real estate. Prospects are most attentive in the beginning and they’re forming opinions.  Yet most presenters squander this valuable real estate by talking about themselves or their company. Success stories and testimonials get buried either somewhere in Read More

7 Tips in 5 minutes: Leveraging the Power of Storytelling in Sales (Recorded)


How to tell a great sales story

Got 5 minutes?  Find out the 7 tips you need to know to tell a compelling, purposeful story in your sales call or presentation by listening to this quick MP3 recording: How to leverage the power of Storytelling in Sales – in 5 Minutes! Click on link below to listen to the recording: 5 minutes to Storytelling Sales Success Sales Want to read more about leveraging the power of storytelling in sales? Click here

5 Great Reasons to Tell a Story in Your Sales Presentation


Oscar for best screenplay

Spotlight, 2016’s  Oscar winner for Best Original Screenplay, proved yet again that a good story, well told can pay big dividends. Storytelling can pay big dividends in your sales presentations as well when you follow a few rules. The first rule is critical to the success of your story, and that is being crystal clear why you are telling a story. Why “the why” is key in your sales story Stories that are used solely as attention-grabbers and lead nowhere waste time and try the patience of busy prospects. While this may work in everyday conversation, a sales presentation is not an everyday conversation. It is a purposeful, heightened communication and every element, including a story, must be tied to the reason that you are there. Whether that’s to solve a business challenge, explore an opportunity or overcome obstacles to doing business. Should a story also grab attention and entertain?  Of Read More

7 Tips for Using Stories in Sales to Win Business


Forrest Gump and sales

Like a great movie, using stories in sales can make a strong impact on your business audience, differentiate you and your solution and inspire action in a way that delivering information alone simply can not.  On the flip side, a poorly crafted or executed story can cost you credibility, attention and ultimately the sale.  With so much at stake, it pays to learn a proven strategy and powerful tactics for using stories in sales from a $1.8 trillion dollar industry that has been engaging and influencing audience’s for centuries: the movies! A successful movie requires the combined efforts of thousands of people, but at it’s core it comes down to the screenwriter, the director, and the actors.   By applying a few tricks of the trade from these storytelling masters, you can bring your sales story to life for your business audiences in a memorable and compelling way that inspires action. Read More

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