Tag Archives: sales managers

Why Salespeople are Ditching Your New Sales Presentation


throwing away presentation

Your marketing department just invested a lot of time and money creating a dazzling new presentation for the sales team.  So why, three months later, is no one using it?!  Here are just a few of the reasons I hear from salespeople: “There’s too much information in it.  It’s not my style.  It’s already out of date. I can never find what I need…” While there’s some validity to these claims, when salespeople “go rogue,” (i.e., use a hodgepodge of content or throw out the presentation all together), key messages get lost, and quality and accuracy suffer – along with the customer and the opportunity. Sales or Marketing?  Who is responsible?  Despite all the talk of the disconnect between sales and marketing, both share a common goal:  communicating the value of your solution in a way that drives the customer to take action.  And sales and marketing also both play Read More

5 Sales Role-Play Tips for Success from the Theater


Sales Role-play

Sales Reps hate to role-play. But you knew that, right?  Done well, role-play can be an exceptionally powerful tool in helping sales reps master communication skills and navigate many  changes in products, customers, and competition they continually face.  Unfortunately, approaching it with a gallows-like resolve as most sales reps do, limits the opportunity to get the real transformative benefits that role-play can produce.  What Sales Role-play Tips can help? Look no farther than your local theater.  Stages across the world consistently churn out winning performances using role-play as their primary tool.  Applying a few fundamentals from the theater to your sales role-play will greatly increase your sales reps’ understanding and confidence in the process and provide them with valuable insights they can apply immediately in the field. 5 Sales Role-play Tips for Success from the Theater: Clarify expectations.  Making sure everyone is clear about the goal of the role-play is key.  Keep Read More

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