Tag Archives: Oscars

5 Great Reasons to Tell a Story in Your Sales Presentation


Oscar for best screenplay

Spotlight, 2016’s  Oscar winner for Best Original Screenplay, proved yet again that a good story, well told can pay big dividends. Storytelling can pay big dividends in your sales presentations as well when you follow a few rules. The first rule is critical to the success of your story, and that is being crystal clear why you are telling a story. Why “the why” is key in your sales story Stories that are used solely as attention-grabbers and lead nowhere waste time and try the patience of busy prospects. While this may work in everyday conversation, a sales presentation is not an everyday conversation. It is a purposeful, heightened communication and every element, including a story, must be tied to the reason that you are there. Whether that’s to solve a business challenge, explore an opportunity or overcome obstacles to doing business. Should a story also grab attention and entertain?  Of Read More

The 3rd Annual Oscar Best Presentation Awards


Chris Rock Oscars 2016

You already know who won the Oscars for the announced categories, but do you know who won the award for Best…or Worst Presenter?  Or the Best “Addressing the Elephant in the Room?” If you look at The Oscars from a sales perspective, it’s a great collection of mini-presentations and monologues given in front of a live and virtual audience with short attention spans and high expectations. Which makes it the perfect setting to understand what works when presenting to a business, what doesn’t and why. Here are the results of my 3rd Annual Oscar Presentation Awards and the sales takeaways: Best “Addressing the Elephant in the Room:” Chris Rock With his first line, “Welcome to the white people’s choice awards,” Chris Rock took on the negative press about the lack of diversity among this year’s Oscar nominees. He handled a sensitive subject that had received major press the weeks leading up Read More

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Performance Sales and Training: Persuasive Presentation Skills to meet the challenges of today’s B2B Sales Environment