Tag Archives: Openings

5 Outside the Box Presentation Openings that Stand Out with Busy Buyers


Outside the box presentations

Like the first scene of a movie, the opening of your presentation should grab your audience’s attention, set the stage – and let them know they are in the right theater! Unfortunately the typical sales presentation opens with a boring company overview that does nothing to distinguish you in a competitive marketplace. Outside the Box presentation openings take into account what’s of most interest to your prospect.  And it’s very rarely how long you’ve been in business or how many markets you’re in!  It’s likely something much more personal and close to home, like “What do I need to do to drive customers in my door? How am I going to compete with the new guy on the block? Here are 5 Outside the Box presentation openings: Customer success story. Whose experience is more meaningful to a prospect?  Yours or that of a peer in their industry facing a similar Read More

Make ‘em Laugh! 7 Guideposts for Using Humor in Your Business Presentation.


Laughing audience

Many experts recommend opening your presentation or demo with a funny story, joke, quote, or prop. And why not? Humor can engage your audience, add welcome lightness to a heavy subject, and increase audience recall. Yup, humor can be a great opener….when it works.  And when it doesn’t? Few things will suck the confidence out of you faster than starting off with a joke or story that bombs, annoys or confuses your business audience. Using humor in your presentation is not without risk so be smart about exposing your funny side by following these 7 guideposts. 7 Guideposts for Using Humor in Your Business Presentation Make it relevant. I sat in on a presentation where the presenter told a story about his new dog’s obsession with his daughter’s goldfish.  It was funny, cute and heartwarming.  Unfortunately the audience’s smiles turned to stony glares after he clapped his hands together and Read More

3 Surprisingly Simple Presentation Hacks.  (Hint: One involves duct tape…)


Presentation hacks

There are many things that can derail your presentation. Some, like a faulty structure or poor delivery, require an investment of thought and time to change. The following however are surprisingly simple presentation hacks you can make right now to address three common problems occurring in sales presentations which can distract your audience and significantly reduce your chance of success. 3 Surprisingly Simple Presentation Hacks: Presentation Hack #1 Check out the picture above.  The presenter is smiling, facing the audience, appears to be engaged.  But you probably also observed that he is standing in the projector light. Now you may be thinking, “big deal,”but here’s the thing:  whatever critical point the presenter may be making, most of the audience will miss as their attention is focused on the slide elements running across the presenter’s shirt, arm, and face. Don’t’ blame the audience as they can’t help it: There is an Read More

How to make your presentation sticky


Blank sticky notes - how to make your presentation sticky

Longer buying cycles and increasingly complex sales are making it  rare that a sales presentation or demonstration ends in a signed contract. Often decision-makers don’t get together for days, weeks or even months to discuss your proposal. During that time, your prospect has seen additional vendors and had to contend with new demands and challenges. How do you make sure that your message is remembered after you walk out the door – and not confused with that of your competition? You need to make  your presentation sticky. In their book Made to Stick, Chip and Dan Heath introduced the concept of being “sticky” – having top-of-mind recall with your customer − and it’s, well, stuck. Applying some of the key principles of what makes an idea sticky to your presentation is a great way to ensure you are top-of-mind when buying decision are made. Following are some tips for increasing the “stickiness” of Read More

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Performance Sales and Training: Persuasive Presentation Skills to meet the challenges of today’s B2B Sales Environment