Tag Archives: iPads and tablets

Are you making this mistake when using your iPad or tablet on sales calls?


A growing number of sales teams have put away brochures or laptops on sales calls in favor of iPads or tablets.  And with good reason. Used properly, mobile devices allow salespeople to be more responsive to customer’s interests, access information in real time, and encourage greater interaction. Unfortunately, there is very little information available to salespeople on how to incorporate their iPad or tablet on a sales call effectively.  Salespeople are often unaware that they are making mistakes that distract or confuse customers, and can even cost them the sale. One of the most common mistakes I see sales people making when using their iPads or tablets has to do with managing the customer’s attention. Many salespeople make excellent points that unfortunately, are falling on deaf ears.  Here’s why: The eyes have it It’s estimated that 80% of people are visual learners.  That means if you put content in front Read More

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