Tag Archives: customer success stories

5 ways to make a BIGGER IMPACT with customer success stories in your presentation


customer success stories

Customer success stories or testimonials can be one of your strongest selling tools. The right success story delivered at the right time can be more persuasive to a prospect than anything you, the salesperson, has to say.   A customer who has experienced a similar situation, challenge, or goal has much more credibility with a prospect, especially initially.   But too many customer success stories fall on deaf ears (or no ears!) simply because little thought or planning was put in to how and when to deliver them most effectively. Here are 5 ways to make a Bigger Impact with Customer Success Stories: Lead with your story The first minute of your presentation is prime real estate. Prospects are most attentive in the beginning and they’re forming opinions.  Yet most presenters squander this valuable real estate by talking about themselves or their company. Success stories and testimonials get buried either somewhere in Read More

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Performance Sales and Training: Persuasive Presentation Skills to meet the challenges of today’s B2B Sales Environment