Tag Archives: closing

Are you making this common mistake in your presentation?


Too many sales presentations start out strong, only to run out of gas at the end.  Making this common mistake in your presentation leaves  buyers uninspired, unmotivated, and unlikely to take next steps. Your  closing is second only in importance to your opening, yet it is often the least planned out part of a presentation. An effective presentation close doesn’t happen by chance.   It takes planning and practice.  But as the final impression you make on your prospect, it’s well worth investing the time and effort. 5 ways to avoid making this common mistake in your presentation: Know your ending: This seems obvious, I know. But the truth is many presenters aren’t 100% certain where they’re going to end.  This leads to needless repetition, stopping at a weak point or just sort of trailing off…  Know exactly what your last line is.  Nail it.  Put a period on it and Read More

5 ways to make a BIGGER IMPACT with customer success stories in your presentation


customer success stories

Customer success stories or testimonials can be one of your strongest selling tools. The right success story delivered at the right time can be more persuasive to a prospect than anything you, the salesperson, has to say.   A customer who has experienced a similar situation, challenge, or goal has much more credibility with a prospect, especially initially.   But too many customer success stories fall on deaf ears (or no ears!) simply because little thought or planning was put in to how and when to deliver them most effectively. Here are 5 ways to make a Bigger Impact with Customer Success Stories: Lead with your story The first minute of your presentation is prime real estate. Prospects are most attentive in the beginning and they’re forming opinions.  Yet most presenters squander this valuable real estate by talking about themselves or their company. Success stories and testimonials get buried either somewhere in Read More

Does Your Presentation Have One of These Bad Movie Endings?


Have you ever sat through a good movie, only to leave disappointed or confused by a bad ending?  Like a movie, a presentation can build up a lot of good will, only to tear it all down in those final few moments.  Some endings seem to go on forever, Lord of the Rings style, or leave your audience with more questions than they started with (No Country for Old Men or Inception anyone?)  Whether they’re poorly constructed or executed, bad presentation endings leave a bad taste in the mouths of prospects and can undo all your hard work. Luckily, bad presentation endings – like bad movies – can be avoided. 4 Bad Presentations Endings Here are four bad  presentation endings  – movie style –  I see presenters making and how to make sure they don’t happen to you.  Note, movie SPOILERS ahead! 1.  The Never-ending Ending Example: Lord of the Read More

Bad Presentation Advice…and What to do Instead (Part 1)


bad presentation advice

Part of what I do as a presentation coach often involves helping salespeople unlearn bad presentation advice they’ve adopted over the years.  Some of this advice is simply dated, handed down from a time when prospects relied on salespeople to provide them with all their information, or when attention spans were greater than that of a goldfish.  Some of it is advice rooted in good intentions but morphed over the years into more of an “old wives tale” than good advice. Bad advice is not only ineffective, but it can do real damage to a presenter’s credibility and cause audience tune out. Both of which can lower your chances of success.  I’ve compiled a list of  the top offenders I still hear being bandied about in sales and provide some alternatives for what to do instead. Bad Presentation Advice …and What to do Instead “Never turn your back on your Read More

5 Ways to Close your Presentation with an Encore


Justin Timberlake Encore

Can you imagine an experienced performer like Justin Timberlake ending his performance by singing a few random notes before looking blankly at his audience and announcing, “Well, I guess that’s all I have” ? Not likely.  Professional performers strategically plan how they close their set to leave their audience clamoring for an encore in order to influence cd, t-shirt and future ticket sales.  Yet too many experienced sales professionals leave their closing to chance, not realizing how much influence it has on the outcome of the sale. The Whimper Close and Other Bad Presentation Closings: A typical sales presentation closes in one of three ways.  See if you recognize yourself in one of these examples: The Surprise Ending: “Oh!  I guess that was the end of the deck!” The Speed Freak Ending:  “That’s it.  Thanks very much.” The Whimper Close: “So that’s my presentation.  Hopefully you liked some of the things Read More

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Performance Sales and Training: Persuasive Presentation Skills to meet the challenges of today’s B2B Sales Environment