Tag Archives: audience engagement

(Video) What’s the difference between conversational presentations and traditional presentations?


Conversational Presentations vs.Traditional from Julie Hansen on Vimeo. I often get asked “What’s the difference between conversational presentations and more traditional presentations?” Traditional presentations are probably what most of us are familiar with.  They typically involve going through a slide deck in a linear way with limited audience participation.  While this style of delivery is often appropriate for more formal presentations, larger audiences or when delivering a great deal of content, it has it’s limitations. What if you are off the mark?  What if the audience wanted to see something else?  In a more traditional presentation you may not find out until the end when you open it up for questions.  Obviously this is too late to adjust. Conversational presentations, on the other hand, are more of a two-way exchange and more fluid than a typical linear presentation.  You are engaging with the customer more frequently throughout your presentation so you are able to Read More

Make ‘em Laugh! 7 Guideposts for Using Humor in Your Business Presentation.


Laughing audience

Many experts recommend opening your presentation or demo with a funny story, joke, quote, or prop. And why not? Humor can engage your audience, add welcome lightness to a heavy subject, and increase audience recall. Yup, humor can be a great opener….when it works.  And when it doesn’t? Few things will suck the confidence out of you faster than starting off with a joke or story that bombs, annoys or confuses your business audience. Using humor in your presentation is not without risk so be smart about exposing your funny side by following these 7 guideposts. 7 Guideposts for Using Humor in Your Business Presentation Make it relevant. I sat in on a presentation where the presenter told a story about his new dog’s obsession with his daughter’s goldfish.  It was funny, cute and heartwarming.  Unfortunately the audience’s smiles turned to stony glares after he clapped his hands together and Read More

How to Give a Great Online Presentation that Keeps Your Audience Engaged


Engaging on-line presentations

I once made a sandwich, responded to an email, and let the dog out – all while “watching” an online presentation.  I’m not proud.  And I’m not alone. InterCall, the world’s largest conference call company found that audiences are engaged in a number of activities while on conference calls.  For example: Doing other work (65%) Eating or making food (55%) On-line shopping (21%) It’s not a huge leap to conclude that similar behaviors extend to an online presentation where the cloak of invisibility and easy access to multiple devices invites the opportunity to escape. When you are presenting online, maintaining your audience’s attention presents a unique set of challenges.  Understanding how to keep your audience engaged, and working with the challenges of the medium, requires some strategic but necessary adjustments in the design and delivery of your on-line presentation.   Here are 5 key adjustments you should make: 5 Tips Read More

A Wake-up Call for Presenters from The Ig Nobel Prize


Wake up call for presenters

Imagine being just two minutes into your presentation and someone in your audience announces, “Please stop, I’m bored.” This is precisely what happens each year at the Ig Nobel’s ceremony at Harvard.  This much-anticipated awards ceremony honors the most unusual achievements in science, medicine and technology.  2016 winners included a Japanese team whose study concluded that “things look different when viewed from between your legs,” and a German team who discovered that “if you have an itch on one side of your body, you can relieve it by looking into a mirror and scratching the opposite side of your body.” (I can’t wait to try this one out!) The Ig Nobel Prize is put on by the Annals of Improbable Research to spur curiosity and help people decide for themselves what’s important and what’s not.  A decision that audiences do all the time during any presentation. Like most things about Read More

Audience Engagement: The Holy Grail of Sales Presentations


Holy Grail of Sales Presentations

 It can feel like a “win” just to be able to get in front of busy decision-makers to present your product or solution today. But in sales, that’s just the beginning. In order to move prospects to take action, you need to do more than get an audience and talk through your slides.  You need to engage and interact with that audience .  There’s a lot of chatter about audience “engagement”, but what does it really mean? Here’s a good definition: Engagement: emotional involvement or commitment I’m sure you have a strong logical case for why your prospect should buy your solution.  I bet your competitor does too.  But research shows that most purchases are made on emotion and justified by logic.  Emotion trumps logic, which is why we should all be unwavering in our quest for audience engagement. Audience Engagement: The Holy Grail of Sales Presentations Not only are Read More

Stop Fighting for Attention! Use Real-Time Polls to Increase Audience Engagement!


Business team using their mobile phone

Tired of fighting with a smartphone for your prospect’s attention during your sales presentation? Stop fighting and embrace it by using the power of real time polls to promote audience engagement and reinforce your message! The Power of Gamification Real-time polls come from the world of gamification — the use of game elements like scoring, rules, and competition – and are an effective new tool to have in your presenter’s toolkit. By combining mental focus, physical activity, and ongoing action, real-time polls are an excellent way to gain audience attention, drive learning and retention during your presentation or demonstration: Power up your Q&A: Asking your audience for a show of hands is so 20th century. Posing a thought-provoking question on a topic that leads into your presentation and asking your audience to weigh in on their smart phones and show them the results in real-time? Now you’re moving into the new Read More

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