Confidence in Sales

Confidence in sales can be elusive.

I hear a lot of advice a long the lines of “just be confident!” from sales coaches.  But I think most salespeople know that confidence is important in sales.  The question is – how do you gain confidence?  And if you’re not confident, does that mean you don’t belong in sales?

I think it’s a myth that great salespeople are always confident.  I think they may know how to get themselves into a state of confidence, or they have the courage to persevere even when they don’t feel confident and trust that the confidence will come.

Sometimes, let’s face it, you’re having a bad day, you had a fight with your spouse, you lost a deal.  Sometimes, you simply can’t think your way into greater confidence.  For those times, I want to share with you a really practical technique I learned as an actor.

It’s called Acting as if. And it works like this.  Next time you’re feeling really confident, notice what that looks like and sounds like for you.  Maybe you stand taller, gesture more, speak louder, or hold eye contact longer.

Then when you have to get on that call or give a presentation when you’re not feeling 100% confident, apply these confident behaviors as you’re practicing. Push through even when it feels awkward and uncomfortable and maintain those confident behaviors in your meeting. In other words, act as if you have great confidence.  9 times out of 10 you’ll find that pretty quickly you are actually feeling confident and good.  It’s much like forcing yourself to smile can make you feel happier.

So go out there and show confidence, and if you can’t, act as if until the real deal kicks in.

Read more on building Confidence in Sales here. 

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