Category Archives: Voice

Stop repeating these 3 things in your presentation. Stop repeating these 3 things in your…


Repetition can be a very effective way to make sure your key ideas are heard and remembered by your prospect.  It’s often helpful to repeat benefits, competitive differentiators, even the customer’s questions or words.  So how can repetition possibly hurt you in sales? Human beings are quick to pick up on patterns. It allows us to sort and select what we give our attention to.  Because of its power, unconsciously used, repetitive behaviors, words or phrases can overshadow and detract from even the most brilliant of presentations or pitches.  For example: John continually asks, “Does that make sense?” after each point. By the 4th time, his audience is mildly annoyed and starting to keep a tally in their head. Like a song played entirely on the note of C, Mark delivers every word of his presentation at the same level. Like the teacher in Charlie Brown, all his audience hears Read More

Can Your Voice Cost you the Sale? 2 Common Vocal Habits that Distract Buyers


listening

You work hard to get an opportunity to present your solution to a prospect.  You have a great message to deliver. The last thing you want is for your audience to misunderstand it or discount it because of how you sound.  Can your voice cost you the sale?  The unfortunate answer is, yes.  Your voice is a powerful instrument with the potential to bring your message to life or cause it to fade into oblivion. Finding your best selling voice is critical today when competition is tight and people are distracted. The way you use your voice can affect the attention, perception, and ultimately opinion of your audience. Studies show that 38% of what we communicate to another person comes from the sound, the tone and the quality of our voice. Your voice takes on even greater significance by magnifying bad vocal habits during remote or phone presentations. Here are Read More

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