“Frankly my dear, your presentation is so boring, I don’t give a damn.”


Your presentation is boring

If you’ve been selling for more than a week, you’ve already heard plenty of excuses from buyers: I need to think about it. I can’t afford it. You’re too expensive. The details may vary, but the reason buyers aren’t anteing up typically boils down to this: Frankly my dear, they don’t give a damn because your presentation is boring. Clark Gable delivered this famous parting line after finally getting fed up with Scarlett O’Hara’s self-absorption. (You can only talk about yourself so much — I don’t care how good you look in a hoop skirt.) So what does that have to do with you? Surely you’re not a self-absorbed sales person…but could you be coming across as one to a prospective buyer? Shifting your conversation from an I-focus to a You-focus in the following ways can put you squarely back in the game: 5 Reasons your presentation is boring:   Read More

5 Ways to Close your Presentation with an Encore


Justin Timberlake Encore

Can you imagine an experienced performer like Justin Timberlake ending his performance by singing a few random notes before looking blankly at his audience and announcing, “Well, I guess that’s all I have” ? Not likely.  Professional performers strategically plan how they close their set to leave their audience clamoring for an encore in order to influence cd, t-shirt and future ticket sales.  Yet too many experienced sales professionals leave their closing to chance, not realizing how much influence it has on the outcome of the sale. The Whimper Close and Other Bad Presentation Closings: A typical sales presentation closes in one of three ways.  See if you recognize yourself in one of these examples: The Surprise Ending: “Oh!  I guess that was the end of the deck!” The Speed Freak Ending:  “That’s it.  Thanks very much.” The Whimper Close: “So that’s my presentation.  Hopefully you liked some of the things Read More

Entertainment is Everywhere…until the Sales Presentation Starts


Entertainment is Everywhere

The average American spends more money on entertainment than on gas, household furnishings or clothing.  Global spending on entertainment and media is over $1.8 Trillion dollars. What does that have to do with you—a salesperson who doesn’t sell entertainment or media-related products or services?  It has everything to do with you: These people are your customers.  If you don’t recognize the influence that entertainment has on your customers and leverage it in your sales presentation or conversation, you are placing yourself at a real disadvantage. “But I am there to sell.  Not to provide entertainment!”  Let me draw your attention to the origins of the word, entertainment: Entertainment (Latin):  “To hold the attention of” Gaining and holding the attention of prospects is more challenging than ever.  Entertainment can help you achieve that and ensure your message is heard. Now, who’s in the entertainment business?! Just like you, your prospect likely attendsmovies, concerts, theater and/or sporting events. Read More

The Top 3 Qualities for Sales Success


Pablo Picasso

You’ve done your sales forecast.  You know what you need to achieve this year  The million dollar question is this:  What do you need to do to get there?  If it were as easy as setting goals, most of us would have hit them by now!   It’s helpful to look at what we personally need to bring to the table to be successful in sales and where we may be falling short.   Several studies have sought to identify the qualities or traits successful salespeople share.  You can probably guess most of them:  Assertive ~ Flexible ~ Committed ~ Focused ~ Competent ~ Goal-oriented ~ Competitive ~ Likeable ~ Confident ~ Passionate, etc.  Read more here. While most of us have these characteristics in varying degrees, taking the time to recognize and develop those areas that are going to be critical in helping you achieve your goals can mean the Read More

A Sales Lesson from The Wolf of Wall Street: “Sell me this Pen!”


A Sales Lesson from The Wolf of Wall Street: "Sell me this Pen!"

Academy Award winner Leonardo Di Caprio stars in Scorsese’s excess-packed The Wolf of Wall Street  – joining a long line of films (Wall Street, Boiler Room, Glengarry Glen Ross) that cast the sales profession in it’s most negative light. While millions of honest people make their living in sales, they rarely make movies about them (with the happy exception of The Pursuit of Happyness.) While I can’t get back the three hours I spent sitting through this morally bankrupt film, I can pass on the one kernel of sales wisdom that almost made it worth the price of admission: Sell me this pen from The Wolf of Wall Street Let me set the scene: Leonardo DiCaprio plays convicted stockbroker, Jordan Belfort and early in his career he is trying to turn a group of inexperienced, undisciplined misfits into junk bond salesmen.  In order to show them how sales works, DiCaprio pulls out a pen Read More

Giving a presentation? 5 must-know rules of Improv for Presenters


5 must-know rules of improv for Presenters

It’s a presenter’s nightmare:  Transformer’s director Michael Bay melting down when giving a presentation for Samsung at the huge CES conference.  Yikes.  If you’ve ever had to give a sales presentation and forgotten your lines or blanked out, you can feel his pain.  You don’t have to be an actor to experience Stage Fright!  How can you avoid this disaster? In a word:  IMPROV Improv skills are perfect for helping presenters recover from Michael Bay type moments as well as help navigate tricky sales waters, keep the conversation moving forward and overcome objections. But there is more to Improv than just spitting out the first thing that comes to mind.  Improv performers work hard to achieve the kind of lightning-quick speed and laser-like focus necessary to react to changing circumstances.  And, they have a set of rules that make the whole process look effortless. With an increased reliance on technology, the Read More

5 Ways to Bring your Presentation into the 21st Century


salesman

When my dad was in sales, he didn’t have to compete with a steady stream of “urgent”texts or emails for his prospect’s attention.  He was rarely rushed along when he presented, asked to stick to the “script” or sandwiched in between competitors.  My father had the luxury of building rapport and transitioning into his presentation organically.  I don’t have to tell you that times have changed and so have buyers.  So why are so many sellers still using the same old sales presentation techniques from the seventies, eighties and nineties? If you want to connect with today’s busy prospects, stand out from your competition and be remembered when buying decisions are made, you need to start carrying some tools from the present in your “present”ation kit. In today’s fast-paced world, you may have your prospect’s eyes and ears at the start of your sales presentation, but don’t be fooled:  you Read More

And the Oscar for Best Presentation goes to…Tips from Winners & Losers


And the Oscar for Best Presentation goes to…Tips from Winners & Losers

 The Oscars call upon our favorite performers to “go off script,” developing and delivering their own mini-presentation with little direction or rehearsal.  As an audience we still expect them to be interesting, relevant, professional, humble and of course,  entertaining.   Not unlike what your customers or prospects expect from you! The 2013 Academy Awards had plenty of of examples of how to knock a presentation out of the park, or fall flat on your face (taken quite literally by Jennifer Lawrence!)  Whether accepting or presenting an award, some stars lived up to expectations (Daniel Day Lewis, Ben Affleck, Adele), some surprised (Melissa McCarthy, Ang Lee) and others disappointed (Anne Hathaway, Kristin Stewart, all of The Avenger’s). Think about your sales presentation.  Is it award-worthy?  If you’re asking for someone’s business, it should be!   Here are some tips from Academy Award winners and presenters that you can apply for an award-winning Read More

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Performance Sales and Training: Persuasive Presentation Skills to meet the challenges of today’s B2B Sales Environment